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Jeff Bercovici presents PLAY ON

BradJohnson's picture
Submitted by BradJohnson on Sat, 03/31/2018 - 12:21am

Thursday, May 10

EAST BAY BOOKSELLERS welcomes Jeff Bercovici to discuss his book Play On: The New Science of Elite Performance at Any Age, on Thursday, May 10th at 7pm.

In Play On, Jeff Bercovici gives us a fascinating look at how older elite athletes use science, strategy, and wisdom to keep up with (and often beat) the youngsters. Playing keeps us young, and this is the must read for anyone who believes age is no reason to quit.
Bill Gifford, author of Spring Chicken and Ledyard 

Season after season, today's sports superstars seem to defy the limits of physical aging that inevitably sideline their competitors. How much of the difference is genetic destiny and how much can be attributed to better training, medicine and technology? Is athletic longevity a skill that can be taught, or a mental discipline that can be mastered? Can career-ending injuries be predicted and avoided?

Journalist Jeff Bercovici spent extensive time with professional and Olympic athletes, coaches and doctors to find the answers to these questions. His quest led him to training camps, tournaments, hospitals, anti-aging clinics and Silicon Valley startups, where he tried out cutting-edge treatments and technologies firsthand and investigated the realities behind health fads like alkaline diets, high-intensity interval training, and cryotherapy. Through fascinating profiles and first-person anecdotes, Bercovici illuminates the science and strategies extending the careers of elite older athletes, uncovers the latest advances in fields from nutrition to brain science to virtual reality, and offers empowering insights about how the rest of us can find peak performance at any age.

About the Author

Jeff Bercovici is a former senior editor at Forbes, He has also written for Playboy, GQ, Details, Glamour and the New York Times. He is currently Inc. magazine's San Francisco Bureau Chief, where he writes about the frontiers of human performance and the technology that enhances it. 

Event date: 
Thursday, May 10, 2018 - 7:00pm to 8:30pm
Event address: 
East Bay Booksellers
5433 College Avenue
Oakland, CA 94618
Play On: The New Science of Elite Performance at Any Age Cover Image
ISBN: 9780544809987
Availability: On Our Shelves Now
Published: Houghton Mifflin Harcourt - May 1st, 2018