Good bookstores are not only profitable businesses, but are proven cultural institutions. Over the years DIESEL has been an oasis for some -- a place where things slow down a fraction, a step away from their point-and-click workaday; we are an event space, where some finally get to meet their favorite touring or local author; and still for others, we're the place they can go not only to get the best book recommended, but where they can excitedly talk about what they just finished. I’m convinced there’s no better and important time for this transfer to be happening. 

(Industry trends agree. Over the past seven years, independent bookstores have defied the reports of their demise, with the American Booksellers Association reporting a 27% increase in the number of independent bookstores!)

The metamorphosis from DIESEL to East Bay Booksellers comes with its fair share of expenses and bills that personal investments cannot completely cover. Like any conversation worth having, we're in this together.

We've already raised about 75% of what we need to get things up and running smoothly, and hope that you can help us with the remaining amount via our IndieGoGo campaign! We have 40 days & 40 nights to reach our goal of $50,000. There's not a doubt in my mind we can do it.

For more details, or to get involved, please contact me at I'd love to talk with you more about East Bay Booksellers, and can't wait to hear from you.